for sellers

Setting A Price

The single most important decision you will make with me, as your Real Estate Professional, is determining the right asking price for your property.

Once you've achieved a realistic sales price, you can count on your property being professionally marketed and promoted to bring more buyers to your door. You can also expect to sell your home for the best possible price in the least amount of time.

Benefits of Pricing Right

• Your property sells faster, because it is exposed to more qualified buyers.
• Your home doesn't lose its "marketability."
• The closer to market value, the higher the offers.
• A well-priced property can generate competing offers.
• Other Real Estate Professionals will be enthusiastic about presenting your property to buyers.

The Value of Your Home

The market ultimately determines the true value of your property.

Before you compare your home to similar properties and establish a competitive list price, the following points should be considered:

• Location
• Size
• Style
• Condition
• Community Amenities
• Buyer Supply
• Financing Options

Getting To Know Your Market

A comparative market analysis is an indicator of what today's buyers are willing to pay for a home. It compares the market activity of homes similar to yours in your neighbourhood. Those that have recently sold represent what buyers are willing to pay. The homes currently listed for sale represent the price sellers hope to obtain. And those listings that have expired were generally overpriced or poorly marketed. As your Real Estate Professional, I will prepare a comparative market analysis for your home based on the most current market information. Together, we will establish the proper list price for your home.

Preparing a Market Plan

Your property is not something you sell every day. In fact, for many people it is their largest asset. A house is very complex to market and the process needs to be well organized. To do the job properly a plan is needed.

As your Real Estate Professional, I will prepare a personalized plan for you containing all activities intended to market your property. Your property will be aggressively promoted via this Internet site, other Real Estate Professionals, the Toronto Real Estate Boards MLS® services (unless it's an exclusive listing), and mailings to potential buyers in your area.

Showing Your Home

First impressions are lasting impressions. You will want to make sure the buyers looking at your home are left with the best possible impression. As your Real Estate Professional, I can help you achieve that goal.

Exterior of your Home

• House in good repair
• House number easy to read
• Eaves troughs, down spouts and soffits in good repair
• Garage/car port clean and tidy
• Litter picked up
• Cracked or broken window panes replaced
• Lawns and hedges cut and trimmed, garden weeded and edged
• Walks shovelled and salted
• Boot tray inside front door
• Doorbell and door hardware in good repair
• Porch and foyer clean and tidy

Interior of you Home

• Chipped plaster and paint touched-up and replaced
• Doors and cupboards properly closed
• Leaky taps and toilets repaired
• Burned out light bulbs replaced
• Squeaky doors oiled
• Mirrors, fixtures, and taps cleaned and polished
• Seals around tubs and basins in good repair
• Floors cleaned, garbage containers empty
• Inside of closets and cupboards neat and tidy
• Appliances cleaned
• Countertops neat and polished
• All lights turned on
• Air conditioner turned on in warm weather
• Fresh air in house
• Fireplace lit in cooler weather
• Halls and stairs cleaned
• Drapes opened during daylight
• Carpets freshly vacuumed
• Fresh flowers in various rooms
• Jewellery and valuables locked safely away or taken with you
• Valuable property, such as objects of art, vases and figurines out of reach, out of sight, or locked away
• Pets absent, where possible, or contained during the showing, and litter boxes clean